When I joined Hike One (UNITiD) in 2012 with the assignment to set up a visual design team, I seized the challenge with all my wits. Since then, we have been able to use all our design knowledge and skills for digital transformations, product improvements and innovations for the most beautiful brands with the most diverse assignments. Over the years, we have also been continuously working to improve our own knowledge and working methods, and along the way we have taken our customers along in the process, helping them mature as well.

Over the past 12 years I have profiled myself as a generalist and could be deployed anywhere. From managing and growing the people in our own team and leading our customer projects, to playing an integral part in the successful adoption and enhancement of our transition to Holacracy. Fostering a culture of autonomy and self-management within the organisation. Additionally, I actively engaged in collaborative partnerships with universities, strategically scouting emerging talent and contributing to curriculum enhancements, thus bridging the gap between academia and industry needs.

In client-facing roles, I served as both product and design leader, leading our teams and stakeholders toward project success, ensuring alignment with strategic objectives and exceeding client expectations